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Steve Heller
Posts:366
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| 03/06/2008 6:38 AM |
 Alert
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As reported by Stuart Ewen at WHERE THE TRUTH LIES:
Hunter students were enlisted as free labor to develop a guerrilla
marketing campaign for the IACC as an attempt to change attitudes about
knock-off goods; the result was a fake blog
written in the excited, materialistic voice of “Heidi Cee”, a young
woman devastated over the loss of her precious Coach handbag. Students
in the class distributed fake leaflets offering a $500 reward for the
bag and later updated Heidi’s blog with a triumphant post when the bag
was returned. But the reunion was bittersweet, as Heidi soon deduced
that it was not only a different Coach bag, but also an counterfiet. . . - The Gothamist
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