TOMORROW AIGA / NY Screens

AT Bumble and Bumble
Beautiful Losers celebrates the spirit behind one of the most
influential cultural movements of a generation. In the early 1990's a
loose-knit group of likeminded outsiders found common ground at a
little NYC storefront gallery. Rooted in the DIY (do-it-yourself)
subcultures of skateboarding, surf, punk, hip hop & graffiti, they
made art that reflected the lifestyles they led. Developing their craft
with almost no influence from the "establishment" art world, this
group, and the subcultures they sprang from, have now become a movement
that has been transforming pop culture. Starring a selection of artists
who are considered leaders within this culture, Beautiful Losers
focuses on the telling of personal stories...speaking to themes of what
happens when the outside becomes "in" as it explores the creative ethos
connecting these artists and today's youth.

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