metaforas.org was created by Charles H. Traub, chair of the MFA Photograhy, Video and Related Media department at the School of Visual Arts, and Jonathan Lipkin, photographer and Professor of Digital Media at Ramapo College, as a new means to interconnect, inter-learn, and explore the human condition through digital technology
They write:
Digital technologies offer us new ways to be creative. At the same time, the methodologies of the digital
era are not entirely new—they have been a part of human endeavor since
the dawn of civilization. The circuit is the superstructure not only of
digitalmultimedia, while the network's vast storage capacity allows for the creation of a repository that we have called the World Brain.
Creative expression is the process of conveying meaning from one person to another, and metafora holds the stuff of creativity. In the digital
medium, there is no physical substrate, so we must focus on the basic
components of communication: gesture, sound, object, image, and word.
The word "metaphor" refers primarily to a figure of speech in which one
idea or representation of an object is used to describe something else.
Its root in Greek is the word "metafora" that
we use to represent: (1) the basic element of creative formulation; (2)
the new expressive possibilities that can be generated with the aid of
the computer. technologies, but also of culture
itself. Through the realm of the circuit we can receive, remix and
transmit creativity.
   
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