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Steve Heller
Posts:366
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| 07/07/2008 8:39 AM |
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Blimey, it's Ringo Starr's birthday! And, dare I say, mine too.
So, it is auspicious that The Daily Heller launches today as an email blast (and blog, at blog.printmag.com/dailyheller/. Sign up for the email blast on the blog's homepage).
The
Daily Heller began almost a year and a half ago as a repository for my
musings and abusings about design and related worlds. It evolved into a
digest of all things--great or otherwise--that were worth noting, from
new books to old movies and everything in between that piqued my
interest. In this new, more readable format, I'll continue to offer my
brief, daily observations (except Saturday and Sunday) on whatever
strikes a chord. Thank you, Joyce Rutter Kaye, editor of PRINT, for
making this happen; and Kristina DiMatteo for her splendid art
direction.
For the first post of the new regime, I offer a thumbs up to the Mad Men Season One DVD.
I only watched one episode when it aired, which I did not like, but bought the DVD set after:
1: reading the story in the New York Times Magazine and ...
2: seeing the clever package design.
Clever
indeed: The box is in the shape (and opens exactly like) a Zippo
lighter. Since smoke and smoking are key elements of the series,
creating a package based on the Zippo (for a show partly sponsored by
Zippo) was an inspired decision.
The series is better than I had thought, too. And for those who haven't seen it, that title sequence is a gem.
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