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Subject: T for Taxi (or Tacky)

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Steve Heller
Posts:366

09/25/2007 6:25 AM Alert 
If the recent taxi fare hike proved anything its that New Yorkers don't need those truly annoying TVs in the back of yellow cabs. More video is not what we want, safer service tops the bill. And since cabbies now have to work harder to pay off the nut that pays, in part, for the TVs (and Global Positioning machines), safety is decidedly compromised.

Yet another thing that is of questionable value is the new logo, the design of which was donated by Smart Design, which must appear on the sides of all cabs starting October 1.

The "T", which looks like a big black tack, blends together bulbous types  in place of the familiar taxi fare sign (which, granted, is a bit more legible, but moved the passenger door). Perhaps its better, but is it best?

For those cabbies out there, here's the official word from the TLC: "Taxi drivers and owners will be able to purchase the stickers from authorized printers. Check with your favorite meter shop to see when they will have the new stickers ready to print. If you want to print them yourself, please see information on how to become an authorized printer.

There are 4 stickers (per vehicle side) in this logo package: a fare panel, the NYCTAXI sticker, the medallion number and a checker stripe decal. Printing details, sticker location and size are all specified by TLC Rule."

Frankly, I was content with the old stencil, after all, what I really want is to get to my destination without having to argue with the cab driver (particularly about the new logo).






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Forums > Columns > The Daily Heller > T for Taxi (or Tacky)



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