Design Resources: Free Advice for Designers

Stay at the top of your design career path by following type trends, technology news, sustainability design practices, design book reviews, and content straight from Print magazine. These design resources are essential for graphic or web designers. The best part is that these tools are all free and at your disposal when you need them most! Also be sure to check out our online Design Directory for even more free design resources, including listings of graphic design firms, type foundries, illustrators, graphic design schools, paper mills and suppliers, stock image vendors and printing resources.

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Tips and Techniques for Adjusting Type in InDesign

Tactfully kerning letters to the appropriate places and ensuring that the lines of text are at the perfect leading size for easy legibility are tasks that we typography nerds revel in and get lost in. We obsess over the microscopic details of alignment and placement. Fortunately for us, InDesign has useful features to make...

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Negotiating Salary with Finesse: Tips from Lawyer Katie Lane

Negotiating your salary as a graphic designer can be cause for intense anxiety. Have you ever experienced this scenario? You’ve spent hours preparing for this important conversation with your employer and you think you’re ready. Then that ball of anxiety takes over as soon as the negotiation process begins and you end up stumbling uncertainly...

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Bread & Circus: Ignorance & Brand Participation in TV Advertising

“Bread and Circus” referred to they way the Roman emperor would hand out cheap food and entertainment as a way to gain popularity with the common people. And yet today, it’s this same model that should replace the lingering plague of 30-second TV spots.

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Sweepstakes: How to Win at Academic Marketing

Our sister publication, HOW Design, is currently running a giveaway featuring Neenah’s beautiful promotion, How to Win. The promotion highlights exemplary academic marketing. With this promotion, you’ll glean advice on skillful marketing tactics that will help you reach students, parents, alumni and donors. Inside the blue wiro-bound book is a collection of visuals created by Design...

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4 Steps for Defining a Target Audience

Identifying your target audience is a key step in establishing a strong foothold in the marketplace. Branding expert Carolina Rogoll shares her vast knowledge on all-star branding in her online course, Brand Building 101: How to Build, Manage and Market a Brand.The following course excerpt dives into the process of defining a brand’s target...

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Selecting Smart Color Schemes for Infographics Design

A new course from Adobe Software Trainer and Instructor Sally Cox delivers top-notch instructions on designing an infographic. In the course, How to Design Great Infographics, Cox covers font selection, setting up the layout, arranging content and selecting your color palette. This course is for those who already have their data and want to transform that data...