Design Resources: Free Advice for Designers

Stay at the top of your design career path by following type trends, technology news, sustainability design practices, design book reviews, and content straight from Print magazine. These design resources are essential for graphic or web designers. The best part is that these tools are all free and at your disposal when you need them most! Also be sure to check out our online Design Directory for even more free design resources, including listings of graphic design firms, type foundries, illustrators, graphic design schools, paper mills and suppliers, stock image vendors and printing resources.


11 Essential Tips for Choosing the Best Web Fonts

The number one essential thing to keep in mind when selecting the best web fonts is scalability. Pay attention to when the fonts scale to either a smaller or larger size for different screen sizes that the fonts remain legible. That’s pro-tip number one. However, there are other crucial considerations to keep in mind...


Xandra Zamora Teaches Brush-Lettering Step-by-Step

Lettering artist Xandra Zamora teaches brush-lettering step-by-step in two online workshops. Watch her pen the foundations of brush letter strokes in this excerpt from the brush lettering workshop.


Pen Tool Tutorial: Line Drawing Einstein

Adobe’s pen tool is one of the most challenging and brilliant tools for mastering digital illustrations. It oftentimes requires patience during the several revisions to polish a design to your vision. However, it’s well-worth the time, even if it’s frustrating. Using the pen tool is, personally, not one of my strong suits. I’ve been...


Persuasive Advertising: Connotations & Associations

“Turn the mind toward,” or ad vertere, is the ideological cornerstone of advertising. Determining what visual communication will turn the target audience’s mind to believe in a brand or product requires specialized research into the consumer’s motivations and values. Specialized training in visual communication combined with the ability to execute a compelling visual is not a...


Tips and Techniques for Adjusting Type in InDesign

Tactfully kerning letters to the appropriate places and ensuring that the lines of text are at the perfect leading size for easy legibility are tasks that we typography nerds revel in and get lost in. We obsess over the microscopic details of alignment and placement. Fortunately for us, InDesign has useful features to make...


Negotiating Salary with Finesse: Tips from Lawyer Katie Lane

Negotiating your salary as a graphic designer can be cause for intense anxiety. Have you ever experienced this scenario? You’ve spent hours preparing for this important conversation with your employer and you think you’re ready. Then that ball of anxiety takes over as soon as the negotiation process begins and you end up stumbling uncertainly...


Bread & Circus: Ignorance & Brand Participation in TV Advertising

“Bread and Circus” referred to they way the Roman emperor would hand out cheap food and entertainment as a way to gain popularity with the common people. And yet today, it’s this same model that should replace the lingering plague of 30-second TV spots.


Sweepstakes: How to Win at Academic Marketing

Our sister publication, HOW Design, is currently running a giveaway featuring Neenah’s beautiful promotion, How to Win. The promotion highlights exemplary academic marketing. With this promotion, you’ll glean advice on skillful marketing tactics that will help you reach students, parents, alumni and donors. Inside the blue wiro-bound book is a collection of visuals created by Design...