Design Resources: Free Advice for Designers

Stay at the top of your design career path by following type trends, technology news, sustainability design practices, design book reviews, and content straight from Print magazine. These design resources are essential for graphic or web designers. The best part is that these tools are all free and at your disposal when you need them most! Also be sure to check out our online Design Directory for even more free design resources, including listings of graphic design firms, type foundries, illustrators, graphic design schools, paper mills and suppliers, stock image vendors and printing resources.

common-archetypes

15 Common Archetypes Found in Branding

Most brand campaigns embody a universally recognized character, many of them based from Jungian psychology. Brand designers and strategists insert common archetypes into a brand’s ethos to create an identity that connects with customers. In Margaret Hartwell’s book, Archetypes in Branding, and in her online course, Strategic Brand Development, she analyzes 60 different common archetypes found in...

best-digital-portfolio

How to Create the Best Digital Portfolio for Graphic Designers

Updating resumes and online portfolios should be a routine we all do, rather it’s quarterly, semi-annually or annually. This reference guide to your abilities will make you stand out to potential employers and clients because it showcases how you translate ideas and convey concepts with your designs. A well-curated sample of designs is the...

web-fonts

11 Essential Tips for Choosing the Best Web Fonts

The number one essential thing to keep in mind when selecting the best web fonts is scalability. Pay attention to when the fonts scale to either a smaller or larger size for different screen sizes that the fonts remain legible. That’s pro-tip number one. However, there are other crucial considerations to keep in mind...

xandra-zamora-beautiful-brush-lettering

Xandra Zamora Teaches Brush-Lettering Step-by-Step

Lettering artist Xandra Zamora teaches brush-lettering step-by-step in two online workshops. Watch her pen the foundations of brush letter strokes in this excerpt from the brush lettering workshop.

einstein-line-drawing

Pen Tool Tutorial: Line Drawing Einstein

Adobe’s pen tool is one of the most challenging and brilliant tools for mastering digital illustrations. It oftentimes requires patience during the several revisions to polish a design to your vision. However, it’s well-worth the time, even if it’s frustrating. Using the pen tool is, personally, not one of my strong suits. I’ve been...

petit-gateux

Persuasive Advertising: Connotations & Associations

“Turn the mind toward,” or ad vertere, is the ideological cornerstone of advertising. Determining what visual communication will turn the target audience’s mind to believe in a brand or product requires specialized research into the consumer’s motivations and values. Specialized training in visual communication combined with the ability to execute a compelling visual is not a...

creativemess

Tips and Techniques for Adjusting Type in InDesign

Tactfully kerning letters to the appropriate places and ensuring that the lines of text are at the perfect leading size for easy legibility are tasks that we typography nerds revel in and get lost in. We obsess over the microscopic details of alignment and placement. Fortunately for us, InDesign has useful features to make...

salarynegotiation

Negotiating Salary with Finesse: Tips from Lawyer Katie Lane

Negotiating your salary as a graphic designer can be cause for intense anxiety. Have you ever experienced this scenario? You’ve spent hours preparing for this important conversation with your employer and you think you’re ready. Then that ball of anxiety takes over as soon as the negotiation process begins and you end up stumbling uncertainly...

bread-and-circus

Bread & Circus: Ignorance & Brand Participation in TV Advertising

“Bread and Circus” referred to they way the Roman emperor would hand out cheap food and entertainment as a way to gain popularity with the common people. And yet today, it’s this same model that should replace the lingering plague of 30-second TV spots.