The Sweet Spot for Protest

Dissent is one of American’s most dearly valued constitutional rights. And protest is one of the most common spectator sports. The latest protest to make its mark in New York City is aimed at Mayor Michael Bloomberg’s fight against sugar-laced …

Litho-Mania: Marketing with Lithography, Circa 1939

My last post concerned the photoengraving industry of the pre-Depression period. This week it’s pre-WWII lithography! Litho Media: A Demonstration of the Selling Power of Lithography, published in 1939 by Roger Stephens and edited by H. Homer Buckelmueller and Colin …

The Bottle's the Thing: The Branding Evolution of Soda Pop

My fascination with brand design started with the soda-pop realm. I’d always loved leafing through old magazines and usually paid more attention to the advertising in them than the articles. Because my father had a collection of Life magazines beginning …

Sustainable Posters Plug Sustainability

Glob-All Mix: 30 Posters for a Sustainable World, curated by the Brazilian designer Felipe Taborda, is a poster project designed to complement Rio+20, the United Nations Conference on Sustainable Development, that includes as delegates many presidents, ministers, and monarchs. The …

Vintage Orange Crush Soda Bottles Take a Ribbing

I grew up drinking Orange Crush and hearing my mom tell stories of how it used to come in brown bottles, supposedly to protect the flavor. But by the time I was a kid, those days were long gone, and …

Food Fights for Freedom

Most readers have not experienced rationing first hand (other than gas rationing in the late 1970s, perhaps). But during World War II virtually every essential and consumable product was strictly rationed by the government. This was to preserve valuable stores …

The Motion-Graphic Ads Of Burma-Shave: 1927-1963

In a simpler time, when automobiles went slower and the pre-Eisenhower highway system in the United States was less developed, there was a popular advertising campaign that ran from 1927 until 1963. It consisted of rhymed messages sequentially staked on …

Howdy 7Up!

I became interested in pop bottles (I grew up in the Chicago area where we all said “pop”) and related stuff when I was about 12 years old. I had gone inside an old garage that was attached to a …