Fluid Wood Type

In its heyday Photo-Lettering, now lovingly restored and digitized by House Industries, used its photo typesetting technologies to make exotic 19th-century wood types into fluid and colorful contemporary letter extravaganzas. Wood type was a cornerstone of ’60s counter-modern styling. The catalogs issued, like this one from the early 1960s, are a source of reinvigorated vintage type design that cannot help but bring a smile to the eye.

 

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