Strategy + Process

depression-advertising

Whip Up Some Hard-Hitting Ads

This "Localized ACTION Advertising" booklet for the Morgan building materials company demonstrates the direct style of Depression-era advertising.

goya-wine

Vintage Goya

"The Disasters of War" by Francisco Goya is arguably as or even more powerful and poignant than any of the other timeless anti-war artworks—which is why their presence on wine bottles raises some questions.

DH_Kentridge

Shadows of the Pasts

"Triumphs and Laments" by William Kentridge is a large-scale 500-meter-long frieze along Rome's urban waterfront.

featuredh55

When Cuba Was Seductive

An upcoming exhibit sheds light on the glamour & exoticism of tourism campaigns that lured Americans to Cuba.

dataresource

14 Reliable Data Sources for Creating Infographics

Visual messages are interpreted faster than textual ones at a mind-blowing rate of 60,000 times faster. Hence, infographics have quickly become a popular method for presenting detailed data. While infographics are beautiful and efficient, they hold a strong responsibility of providing accurate data. To assist designers in digging up reliable data, we listed some of...

DH_OntheGridFtd

Designers Curate City Guides

Heller talks with Deroy Peraza, principal at Brooklyn-based design studio Hyperakt, which designed and created an interactive alternative to city guides.

target

4 Steps for Defining a Target Audience

Identifying your target audience is a key step in establishing a strong foothold in the marketplace. Branding expert Carolina Rogoll shares her vast knowledge on all-star branding in her online course, Brand Building 101: How to Build, Manage and Market a Brand.The following course excerpt dives into the process of defining a brand’s target...