Strategy + Process

Brand Strategy Tips from Marcia Hoeck & Ed Roach

Interested in branding? Download HOW’s Ultimate Brand Strategy Guide for free here.              Conference presenters Marcia Hoeck and Ed Roach joined us for a live chat at HOW Design Live Online on June 10, sharing their insights on brand strategy. As brand strategy veterans and experts, Marcia and Ed work as a team, teaching...

Using the Design Process to Resolve Project Conflicts

“You decided to change directions…?” (cue the internal tears) Ahhh…that feeling inside that whispers, “I’ve just wasted a week on a design and now the strategy has done a u-turn spraying me with its exhaust of angst and chaos as it soars by. Everyone is looking at me like I should completely be on...

The 5 Stages of Your Creative Process

I love the creative process. Yet I hate it, too. Creativity is almost always a love/hate/love relationship. Creativity is a glorious, and frustrating, and absurdly difficult but infinitely rewarding process of transforming a boring idea into a fascinating one. Courtesy of Sally Hogshead Why is it so glorious, yet so frustrating? In my experience,...

Lunch Break Video: Daniel Weil on Drawing the Process

Here’s a fun snowy day lunch break video from our friends at Pentagram on partner Daniel Weil’s prolific sketching habit. Explanatory text lifted entirely from the Pentagram site: Like many designers, Pentagram’s Daniel Weil uses sketching to visualize, generate and refine his ideas. Weil has, by his estimation, more than 375 sketchbooks, going all...