Adrian Shaughnessy

Ten (or More) Things You Didn’t Know About Herb Lubalin

1. His name was pronounced Loo-ball-in, with the accent on the loo. 2. He was color-blind and ambidextrous. 3. Although he ultimately rejected advertising in favor of graphic design, as an agency art director at Sudler & Hennessey he was a key figure in advertising in the 1960s, introducing expressive typography into print advertising....

Designer for the Age of Austerity: Adrian Shaughnessy on Herb Lubalin's Life and Work

Unit Editions’ forthcoming monograph on Herb Lubalin already seems poised to be the design publishing event of the summer. Scheduled to begin shipping in August, Herb Lubalin: American Graphic Designer, 1918–81 is the first major work on Lubalin since 1985—and it is indeed a major work, with 448 pages including hundreds of examples of...

The Fuse Box: Faces of a Typographic Revolution

It’s 1994 and Steve Heller is on a rant about a Fuse magazine font called LushUS. It’s “an abominable typeface. It’s…” “… vernacular carried to an extreme?,” I offer. “Vernacular carried to stupidity,” he replies. “It ain’t funny. There are certain extremes that are unnecessary, or too ingrown. Design for design, and so what?” So...