advertising design

petit-gateux

Persuasive Advertising: Connotations & Associations

“Turn the mind toward,” or ad vertere, is the ideological cornerstone of advertising. Determining what visual communication will turn the target audience’s mind to believe in a brand or product requires specialized research into the consumer’s motivations and values. Specialized training in visual communication combined with the ability to execute a compelling visual is not a...

skatepark_featured

Advertising Meets Interactive Design

I recently interviewed interactive designer Jonathan Harris about his work for the October issue of Print, which is focused on storytelling through design. During the interview, Harris referenced an essay by David Foster Wallace (“A Supposedly Fun Thing I’ll Never Do Again”) in which DFW explains the difference between art and advertising: This is...