Advertising Designs

Persuasive Advertising: Connotations & Associations

“Turn the mind toward,” or ad vertere, is the ideological cornerstone of advertising. Determining what visual communication will turn the target audience’s mind to believe in a brand or product requires specialized research into the consumer’s motivations and values. Specialized training in visual communication combined with the ability to execute a compelling visual is not a...

10 Inspiring Advertising Designs

Advertising designs showcase graphic design’s power. The ability to encourage people to buy a product, attend an event, or to change a previously-held perception through one graphic design creation is simply astounding. Creating great advertisement copy involves interdisciplinary approaches in both visual and verbal communication—branding, typography, images, contrast, unity and hierarchy intertwined to deliver a...