Erik Marinovich gives some insight into his exploratory process for a Mastercard Stand Up To Cancer benefit. It’s an interesting look at the process of hand drawn type from someone who excels in the craft. Via Friends of Type.
DesignStudio spent over a year putting together the new identity for Airbnb and with the depths of its execution really shows. It all leads off with “the Bélo” a symbol that represents the company’s ambitious goals to connect the world. The identity includes a flexible, new logo, an elaborate icon system, compelling advertising and...
As we look ahead to our Legends in Advertising Awards—the early bird deadline of which is today—we take a look back at the best ad designs from the last three years of the Regional Design Annual.
Thomas J. Barratt once said, “Any fool can make soap. It takes a clever man to sell it.” And that’s exactly what he did. Get a fresh look at the ad legend.
In the '50s and '60s, underwear ads, especially those for bras were visually limited. Take a closer look at this ad that broke ground by using a "live" model in a social context.
Collage Artist Justin Lieberman cuts Up Tibor Kalman, advertising, censorship, and his own “Nasty and Abusive” book.
If you poke around the history of advertising, you’ll keep finding one name, over and over: Bill Bernbach. Here’s a selection of his top works, along with some of his memorable quotes.
How magazines stacked the spot ads they were given says something about the priorities of the readership, if not the country, at the time they were published. This assortment is reproduced just as it appeared in a Christmas issue of Liberty magazine in 1940.
Color persuades—this we know for sure. So studying color in marketing, the ultimate persuasion business, seems ripe for fascinating insights. Here’s a dive into some of the latest research on the topic. I can’t think of a longer-lasting, higher-stakes design decision than choosing your logo design and palette, so colors of major web brands...
Anyone who says that the mid-1950s Creative Revolution (The Big Idea epoch) was merely a semantic change in the way advertising was practiced, should think again.