If you poke around the history of advertising, you’ll keep finding one name, over and over: Bill Bernbach. Here’s a selection of his top works, along with some of his memorable quotes.
How magazines stacked the spot ads they were given says something about the priorities of the readership, if not the country, at the time they were published. This assortment is reproduced just as it appeared in a Christmas issue of Liberty magazine in 1940.
Color persuades—this we know for sure. So studying color in marketing, the ultimate persuasion business, seems ripe for fascinating insights. Here’s a dive into some of the latest research on the topic. I can’t think of a longer-lasting, higher-stakes design decision than choosing your logo design and palette, so colors of major web brands...
Anyone who says that the mid-1950s Creative Revolution (The Big Idea epoch) was merely a semantic change in the way advertising was practiced, should think again.
Itching to Read About Graphic Design Looking for a good mid-Summer read? Something for the beach, perhaps. I highly recommend Scratching the Surface, a collection of essays and journalism by Adrian Shaughnessy, focusing mainly on graphic design, essays have from Design Observer, Eye, Creative Review, Design Week and The Wire. Many others. The design is as...
This full-page newspaper ad for the Empire State Relief Fund was created in collaboration between Google Creative Lab and Michael Freimuth’s team at Franklyn. Via ADC Young Guns.
To promote the new DJ mobile app, Urban Ears, Denmark-based Uncle Grey created this poster made out of vinyl that emulates a DJ scratch when scraped with a fingernail. Via Creative Review.
The 2013 Ram 1500 is counting on a connection with Superman: Earth One,the Man of Steel, to brand the truck as strong and invincible.
An in-depth look at the evolution of the Star Wars logo, designed by Suzy Rice and used, for example, in this vintage 1977 ad in Variety. Via Logo Design Love.
IKEA Changes Typeface After 60 Years; Customers Start Petition In 2009, Swedish furniture retailer IKEA changed its typographic logo from Futura to Verdana. “I thought that something had gone terribly wrong, but when I Twittered about it, people at their ad agency told me that this was actually the new Ikea font,” Mattias Akerberg...