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Excerpt: Archetypes & Brand Development Strategies

Margaret Hartwell (@MPHpov on Twitter) is an expert on brand development strategies. Margaret Hartwell is a strategy consultant, coach, educator and writer. Her 20 years of experience chronicle a career of effective brand and business solutions at the intersection of …

archetypes

Connecting with Archetypes

Consumers connect with archetypes. Consciously or unconsciously they attach a persona to people, places and things. If you are an expert brander, you know that, left to one’s own devices, your brand could end up speaking to consumers in a language that hurts sales, lead generation and consumer attitudes toward your product, service or company.