These days, logos—even those in the world of corporate identity—are designed to expand and contract, wink, blink, dance and burst forth in animated glory. Have a look at four of the most lively, interesting examples of logo animation created in the past year.
Base Design pairs up with the NYC Museum of Sex for a rebranding that challenges misconceptions and stands out in the crowded New York museum scene.
Creative Director Min Lew of Base Design New York talks about her process and shows some excellent identity, logo and packaging work. The packaging for Common Bond Cafe & Bakery is an excellent example of how color and word marks are key to her work. Check out the whole interview here. VIa Design Boom.