Visual identity development was once based on the premise that a brand’s identity should be enduring. The social media imperative is changing that.
Sagi Haviv explores the benefits and drawbacks to choosing a wordmark over a symbol in identity design.
Great website design entails more than a uploading a vibrant layout, inserting dynamic features and typing in code. The most effective and admired website designs stem from forward thinking about brand strategy, color theory, copywriting, determining a target audience and devising a social media marketing plan. Website Designs that Beautifully Bolster Brand Recognition: View the...
In this excerpt from his online course, Dave Holston explains the 6 phases of a good brand building strategy.
Sagi Haviv, partner at Chermayeff & Geismar & Haviv, reveals how the firm delicately handles branding that results from a corporate merger or partnership.
Canadian Club Whiskey's brand legacy includes a 2008 renaissance with the ever-popular "Damn Right Your Dad Drank It" ad campaign. Find out how two directors send the typical creative brief into a tailspin and turn around a 16 year sales decline, all while highlighting the intersection of sex and design...
A client with layers of approval. A high-profile design project with a lot of business at stake. An audience that will turn a keen eye on your work. The Dieline's Andrew Gibbs talks about designing the identity for the country's biggest design conference.
This excerpt from Margot Bloomstein's book Content Strategy at Work highlights the important relationship between content strategy and design—using MOO's successful brand strategy to illustrate key concepts.