brand identity


When to Wordmark?

Sagi Haviv explores the benefits and drawbacks to choosing a wordmark over a symbol in identity design.


10 Brand-Centric Website Designs

Great website design entails more than a uploading a vibrant layout, inserting dynamic features and typing in code. The most effective and admired website designs stem from forward thinking about brand strategy, color theory, copywriting, determining a target audience and devising a social media marketing plan. Website Designs that Beautifully Bolster Brand Recognition: View the...

Canadian Club Whiskey, Dad's First

Sex + Design: Behind Canadian Club Whiskey’s 2008 Brand Revival

Canadian Club Whiskey's brand legacy includes a 2008 renaissance with the ever-popular "Damn Right Your Dad Drank It" ad campaign. Find out how two directors send the typical creative brief into a tailspin and turn around a 16 year sales decline, all while highlighting the intersection of sex and design...