brand management

SVA Grads Go From Ideas to "Ideopolis"

Last week the School of Visual Arts graduated its MFA students in the Designer as Author program. Led by co-chairs Steven Heller and Lita Talarico, this is one of the first design programs that asks students to not just create winning work, but to actually execute on their entrepreneurial ideas and turn them into...

Do Brands Change Us, or Do We Change Them?

As a young boy I was in constant search for an identity, always looking to fill the shoes of my missing father with the spirit of a pro athlete or a rock/rap star. I wanted approval from my friends, from society, and most importantly, myself. I couldn’t get this monetarily, so I searched for...