brand revival

Canadian Club Whiskey, Dad's First

Sex + Design: Behind Canadian Club Whiskey’s 2008 Brand Revival

Canadian Club Whiskey's brand legacy includes a 2008 renaissance with the ever-popular "Damn Right Your Dad Drank It" ad campaign. Find out how two directors send the typical creative brief into a tailspin and turn around a 16 year sales decline, all while highlighting the intersection of sex and design...