brand strategy

Brand Strategy Development

4 Key Benefits to Branding

Designers possess unique ways of thinking, and they have unique problem solving skills that are decidedly different than their more linear, analytical coworkers. This thinking style—sometimes referred to as "design thinking"—includes processes that consider business and audience needs, and allows for iteration and rapid development. Roger Martin, Dean of the Rotman School of Business,...

website-design

10 Brand-Centric Website Designs

Great website design entails more than a uploading a vibrant layout, inserting dynamic features and typing in code. The most effective and admired website designs stem from forward thinking about brand strategy, color theory, copywriting, determining a target audience and devising a social media marketing plan. Website Designs that Beautifully Bolster Brand Recognition: View the...

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Brand Strategy Tips from Marcia Hoeck & Ed Roach

Interested in branding? Download HOW’s Ultimate Brand Strategy Guide for free here.              Conference presenters Marcia Hoeck and Ed Roach joined us for a live chat at HOW Design Live Online on June 10, sharing their insights on brand strategy. As brand strategy veterans and experts, Marcia and Ed work as a team, teaching...

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Save 68% on the Strategic Logo Design Ultimate Collection

As any good designer knows, a strategic logo design forms the nucleus of a brand’s identity. As such, it requires substantial research and careful consideration to craft a meaningful logo design that exemplifies a brand’s mission and purpose. The Strategic Logo Design Ultimate Collection can help you create thoughtful, impressive logo designs for any...