brand

website-design

10 Brand-Centric Website Designs

Great website design entails more than a uploading a vibrant layout, inserting dynamic features and typing in code. The most effective and admired website designs stem from forward thinking about brand strategy, color theory, copywriting, determining a target audience and devising a social media marketing plan. Website Designs that Beautifully Bolster Brand Recognition: View the...

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Brand Strategy Tips from Marcia Hoeck & Ed Roach

Interested in branding? Download HOW’s Ultimate Brand Strategy Guide for free here.              Conference presenters Marcia Hoeck and Ed Roach joined us for a live chat at HOW Design Live Online on June 10, sharing their insights on brand strategy. As brand strategy veterans and experts, Marcia and Ed work as a team, teaching...

NYC Beaches - Signage

Image of the Day, June 7 2013

After Hurricane Sandy, many New York City beaches were devastated by storm damage. Pentagram, through a large signage and environmental graphics campaign, have aided the effort in revitalizing these beaches in time for summer. Via Co.Design.

Today's Obsession: Liking What We're Sold

From Wired via the PopMatters Marginal Utility blog, here’s an interesting look at brand faith and affection. In an experiment to discern the difference in brain reaction between Mexican and American Coke formulae, it was shown that nobody could tell much of a difference. The Mexican formula is perceived to be a bit sweeter,...