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07/28/2014: Trident gum packaging

Props to Hani Douaji for his clever packaging solution for Trident X-tra Care gum. While it might be easy to make the leap that the rows of hard-shelled gum look like teeth, the execution of the illustrations and logo placement …

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Brand Strategy Tips from Marcia Hoeck & Ed Roach

Interested in branding? Download HOW’s Ultimate Brand Strategy Guide for free here.              Conference presenters Marcia Hoeck and Ed Roach joined us for a live chat at HOW Design Live Online on June 10, sharing their insights on brand strategy. …

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05/23/2014: Rock Lititz Branding

The Regional Design Annual is your chance to represent the design scene in your region. Plus, all winners will appear in our highly searched index of winners. Enter today. RDA winner Go Welsh out of the East Region used edgy typography …

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05/22/2014: Pointer Brand Branding

Print‘s Regional Design Annual judges are looking to discover top talent to be featured in this year’s RDA. Judges include Debbie Millman, Jessica Helfand, Caleb Bennett, Joseph Duffy, Alexander Isley and Michael Vanderbyl. Enter today. Out of the New York Region …

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Save 68% on the Strategic Logo Design Ultimate Collection

As any good designer knows, a strategic logo design forms the nucleus of a brand’s identity. As such, it requires substantial research and careful consideration to craft a meaningful logo design that exemplifies a brand’s mission and purpose. The Strategic …

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04/15/2014: Wally Olins tribute

Influential brand consultant Wally Olins has died yesterday and a number have tributes popped up around the internet. Co-founder of British design firm Wolff Olins and founder and chairman of Saffron Brand Consultants, Wally Olins was also a prolific author …