branding

bread-and-circus

Bread & Circus: Ignorance & Brand Participation in TV Advertising

“Bread and Circus” referred to they way the Roman emperor would hand out cheap food and entertainment as a way to gain popularity with the common people. And yet today, it’s this same model that should replace the lingering plague of 30-second TV spots.

target

4 Steps for Defining a Target Audience

Identifying your target audience is a key step in establishing a strong foothold in the marketplace. Branding expert Carolina Rogoll shares her vast knowledge on all-star branding in her online course, Brand Building 101: How to Build, Manage and Market a Brand.The following course excerpt dives into the process of defining a brand’s target...

dotw-lauren-dickens

Designer of the Week: Lauren Dickens

Designer of the Week Lauren Dickens declares a "penchant for design things, brand stuff, & good times." You'll see this reflected in her purposeful design.

Screen Shot 2014-10-24 at 11.57.21 AM

Excerpt: Archetypes & Brand Development Strategies

Margaret Hartwell (@MPHpov on Twitter) is an expert on brand development strategies. Margaret Hartwell is a strategy consultant, coach, educator and writer. Her 20 years of experience chronicle a career of effective brand and business solutions at the intersection of creativity and business. Her work has spanned analysis and research, organizational development, marketing, social...