Sagmeister & Walsh are at it again. For six months they've been working with advanced contemporary fashion brand MILLY on a rebranding that you have to see.
In this excerpt from the new book The Physics of Brand, learn about the life and death of brands and the way they impact human psychology.
Logo designs that incorporate a company’s ethos have a unique ability to create a community of brand activists. These logos augment brand loyalty by aptly establishing credibility into the logo mark through a visual demonstration of the company’s trustworthy character traits. Designers strategize on how to mirror the brand’s ethos when conceptualizing a logo design...
Sagmeister & Walsh's latest ad campaign for Indian sparkling apple juice brand Appy Fizz is big and bold.
“Bread and Circus” referred to they way the Roman emperor would hand out cheap food and entertainment as a way to gain popularity with the common people. And yet today, it’s this same model that should replace the lingering plague of 30-second TV spots.
Read on to learn more about the talented Designer of the Week Stefanie Brückler and for some serious branding, typography and editorial design inspiration.
Identifying your target audience is a key step in establishing a strong foothold in the marketplace. Branding expert Carolina Rogoll shares her vast knowledge on all-star branding in her online course, Brand Building 101: How to Build, Manage and Market a Brand.The following course excerpt dives into the process of defining a brand’s target...
Designer of the Week Lauren Dickens declares a "penchant for design things, brand stuff, & good times." You'll see this reflected in her purposeful design.
Michael Dooley offers an overview of the AIGA National Conference and talks with Amy Nicole Schwartz, winner of the Command-X competition.
Margaret Hartwell (@MPHpov on Twitter) is an expert on brand development strategies. Margaret Hartwell is a strategy consultant, coach, educator and writer. Her 20 years of experience chronicle a career of effective brand and business solutions at the intersection of creativity and business. Her work has spanned analysis and research, organizational development, marketing, social...