branding

bread-and-circus

Bread & Circus: Ignorance & Brand Participation in TV Advertising

“Bread and Circus” referred to they way the Roman emperor would hand out cheap food and entertainment as a way to gain popularity with the common people. And yet today, it’s this same model that should replace the lingering plague of 30-second TV spots.

target

4 Steps for Defining a Target Audience

Identifying your target audience is a key step in establishing a strong foothold in the marketplace. Branding expert Carolina Rogoll shares her vast knowledge on all-star branding in her online course, Brand Building 101: How to Build, Manage and Market a Brand.The following course excerpt dives into the process of defining a brand’s target...

dotw-lauren-dickens

Designer of the Week: Lauren Dickens

Designer of the Week Lauren Dickens declares a "penchant for design things, brand stuff, & good times." You'll see this reflected in her purposeful design.

Screen Shot 2014-10-24 at 11.57.21 AM

Excerpt: Archetypes & Brand Development Strategies

Margaret Hartwell (@MPHpov on Twitter) is an expert on brand development strategies. Margaret Hartwell is a strategy consultant, coach, educator and writer. Her 20 years of experience chronicle a career of effective brand and business solutions at the intersection of creativity and business. Her work has spanned analysis and research, organizational development, marketing, social...

daredevil

The Multimedia Comics Artist Behind Netflix’s Daredevil

If you’ve been captivated by the bold, atmospheric cinematography of Daredevil‘s first season on Netflix, you might want to seek out the similarly stunning comic book version by Alex Maleev. Series executive producer Jeph Loeb credits Maleev as a key visual influence: “With Alex’s art, we looked at that and said ‘that’s the look...