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10 Inspiring Advertising Designs

Advertising designs showcase graphic design’s power. The ability to encourage people to buy a product, attend an event, or to change a previously-held perception through one graphic design creation is simply astounding. Creating great advertisement copy involves interdisciplinary approaches in both visual and verbal communication—branding, typography, images, contrast, unity and hierarchy intertwined to deliver a...

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Excerpt: Archetypes & Brand Development Strategies

Margaret Hartwell (@MPHpov on Twitter) is an expert on brand development strategies. Margaret Hartwell is a strategy consultant, coach, educator and writer. Her 20 years of experience chronicle a career of effective brand and business solutions at the intersection of creativity and business. Her work has spanned analysis and research, organizational development, marketing, social...

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Branding ISIS, ISIL, IS

Here, Steven Heller takes a different approach to thinking about ISIS by looking at how they use "cunning propaganda and skillful branding."

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07/28/2014: Trident gum packaging

Props to Hani Douaji for his clever packaging solution for Trident X-tra Care gum. While it might be easy to make the leap that the rows of hard-shelled gum look like teeth, the execution of the illustrations and logo placement here are expert. The detail of adding a pink tint to the foil interior...