branding

daredevil

The Multimedia Comics Artist Behind Netflix’s Daredevil

If you’ve been captivated by the bold, atmospheric cinematography of Daredevil‘s first season on Netflix, you might want to seek out the similarly stunning comic book version by Alex Maleev. Series executive producer Jeph Loeb credits Maleev as a key visual influence: “With Alex’s art, we looked at that and said ‘that’s the look...

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When to Wordmark?

Sagi Haviv explores the benefits and drawbacks to choosing a wordmark over a symbol in identity design.

nimblefeature

Nimble Design: Creative Thinking in the Digital Age

“Employers want to hire nimble thinkers: people who are not only content experts but who also are agile in adapting to new technology and new directions in their fields.” — Robin Landa Robin Landa’s latest book, Nimble: Thinking Creatively in the Digital Age, encourages and nourishes nimble thinking — the ability to adapt and...

Brand Strategy Development

4 Key Benefits to Branding

Designers possess unique ways of thinking, and they have unique problem solving skills that are decidedly different than their more linear, analytical coworkers. This thinking style—sometimes referred to as "design thinking"—includes processes that consider business and audience needs, and allows for iteration and rapid development. Roger Martin, Dean of the Rotman School of Business,...