branding

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Excerpt: Archetypes & Brand Development Strategies

Margaret Hartwell (@MPHpov on Twitter) is an expert on brand development strategies. Margaret Hartwell is a strategy consultant, coach, educator and writer. Her 20 years of experience chronicle a career of effective brand and business solutions at the intersection of creativity and business. Her work has spanned analysis and research, organizational development, marketing, social...

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Branding ISIS, ISIL, IS

Here, Steven Heller takes a different approach to thinking about ISIS by looking at how they use "cunning propaganda and skillful branding."

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07/28/2014: Trident gum packaging

Props to Hani Douaji for his clever packaging solution for Trident X-tra Care gum. While it might be easy to make the leap that the rows of hard-shelled gum look like teeth, the execution of the illustrations and logo placement here are expert. The detail of adding a pink tint to the foil interior...

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Brand Strategy Tips from Marcia Hoeck & Ed Roach

Interested in branding? Download HOW’s Ultimate Brand Strategy Guide for free here.              Conference presenters Marcia Hoeck and Ed Roach joined us for a live chat at HOW Design Live Online on June 10, sharing their insights on brand strategy. As brand strategy veterans and experts, Marcia and Ed work as a team, teaching...

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05/23/2014: Rock Lititz Branding

The Regional Design Annual is your chance to represent the design scene in your region. Plus, all winners will appear in our highly searched index of winners. Enter today. RDA winner Go Welsh out of the East Region used edgy typography and eye-catching tints and shades to bring to life Rock Lititz branding. Go Welsh...