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Q&A with Sunny Bonnell and Ashleigh Hansberger

Sunny Bonnell and Ashleigh Hansberger are co-founders at Motto, an award-winning comprehensive branding firm. Motto helps visionary entrepreneurs and companies build inspiring purpose driven brands using their most powerful asset: their purpose. Sunny and Ashleigh are notorious for their unorthodox …

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Image of the Day, 11/21/13: 50th Birthday Invite

The Print Celebrates Design Competition 2013 is the first ever Print competition focused on all things festive! Join the party and submit your 2013 designs today! Carla Cobas uses strong, simple design and clever illustration in this collection of invitations …

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To Abstract Or Not Abstract?

Sagi Haviv explores his firm’s past in pioneering the abstract logo and discusses whether or not to implement abstract concepts. To illustrate his point, he takes you behind the scenes of bold identity projects, such as Conservation International (shown above).

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Brand Identity Examples: Paul Rand Sketches NeXT

It’s odd to think that one of the greatest graphic designers would advocate the need to explain his work, but that’s one of the tenets that Paul Rand advocated as part of the process and one that he felt was perhaps the most difficult for designers.