branding

daily-heller-8-28-14_f

Branding ISIS, ISIL, IS

Here, Steven Heller takes a different approach to thinking about ISIS by looking at how they use "cunning propaganda and skillful branding."

iotd_0728_trident_feat

07/28/2014: Trident gum packaging

Props to Hani Douaji for his clever packaging solution for Trident X-tra Care gum. While it might be easy to make the leap that the rows of hard-shelled gum look like teeth, the execution of the illustrations and logo placement here are expert. The detail of adding a pink tint to the foil interior...

shutterstock_72041926

Brand Strategy Tips from Marcia Hoeck & Ed Roach

Interested in branding? Download HOW’s Ultimate Brand Strategy Guide for free here.              Conference presenters Marcia Hoeck and Ed Roach joined us for a live chat at HOW Design Live Online on June 10, sharing their insights on brand strategy. As brand strategy veterans and experts, Marcia and Ed work as a team, teaching...