branding

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02/21/2014: Animated logo and branding

As a logo, this simple and effective mark for Giant Owl Productions, a London-based independent film company, works quite well, but the company doesn’t stop there. Design agency Alphabetical extends the branding further to include the entertaining animated version below, the company’s website, packaging and business cards. Check out examples of each here. Via...

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Q&A with Sunny Bonnell and Ashleigh Hansberger

Sunny Bonnell and Ashleigh Hansberger are co-founders at Motto, an award-winning comprehensive branding firm. Motto helps visionary entrepreneurs and companies build inspiring purpose driven brands using their most powerful asset: their purpose. Sunny and Ashleigh are notorious for their unorthodox leadership style, inspiring point of view, and purpose-driven positioning approach. Their branding and professional...

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Image of the Day, 11/21/13: 50th Birthday Invite

The Print Celebrates Design Competition 2013 is the first ever Print competition focused on all things festive! Join the party and submit your 2013 designs today! Carla Cobas uses strong, simple design and clever illustration in this collection of invitations and a guest book for a 50th birthday party. Check out more here. Via...

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To Abstract Or Not Abstract?

Sagi Haviv explores his firm's past in pioneering the abstract logo and discusses whether or not to implement abstract concepts. To illustrate his point, he takes you behind the scenes of bold identity projects, such as Conservation International (shown above).

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Revolution Foods Takes on Lunchables with Tasty Packaging Design

A positive news story about graphic design? Was I dreaming? From the 1976 NBC ‘N’ fiasco to the recent brouhaha over the redesigned Yahoo logo, I’m used to seeing stories in the press that divulge how much companies pay for brand updates that are seen as nonfunctional, dumb, and/or despised by the public. On...