branding

website-design

10 Brand-Centric Website Designs

Great website design entails more than a uploading a vibrant layout, inserting dynamic features and typing in code. The most effective and admired website designs stem from forward thinking about brand strategy, color theory, copywriting, determining a target audience and devising a social media marketing plan. Website Designs that Beautifully Bolster Brand Recognition: View the...

ads

10 Inspiring Advertising Designs

Advertising designs showcase graphic design’s power. The ability to encourage people to buy a product, attend an event, or to change a previously-held perception through one graphic design creation is simply astounding. Creating great advertisement copy involves interdisciplinary approaches in both visual and verbal communication—branding, typography, images, contrast, unity and hierarchy intertwined to deliver a...

daily-heller-8-28-14_f

Branding ISIS, ISIL, IS

Here, Steven Heller takes a different approach to thinking about ISIS by looking at how they use "cunning propaganda and skillful branding."

iotd_0728_trident_feat

07/28/2014: Trident gum packaging

Props to Hani Douaji for his clever packaging solution for Trident X-tra Care gum. While it might be easy to make the leap that the rows of hard-shelled gum look like teeth, the execution of the illustrations and logo placement here are expert. The detail of adding a pink tint to the foil interior...