branding

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Save 68% on the Strategic Logo Design Ultimate Collection

As any good designer knows, a strategic logo design forms the nucleus of a brand’s identity. As such, it requires substantial research and careful consideration to craft a meaningful logo design that exemplifies a brand’s mission and purpose. The Strategic Logo Design Ultimate Collection can help you create thoughtful, impressive logo designs for any...

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04/15/2014: Wally Olins tribute

Influential brand consultant Wally Olins has died yesterday and a number have tributes popped up around the internet. Co-founder of British design firm Wolff Olins and founder and chairman of Saffron Brand Consultants, Wally Olins was also a prolific author and speaker, who welcomed the debate of his ideas over the power of branding....

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03/24/14: Branding book cover

Created by Boon Design, this clean, retro-style workbook by A Hundred Monkey’s Eli Altman is perfect in both style and function. Tonally, it also hits the mark (Don’t Call It That is also a pretty hilarious name for a brand book) and the illustrations and add-ons (see the bookmark and sticker included) follow suit....

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02/21/2014: Animated logo and branding

As a logo, this simple and effective mark for Giant Owl Productions, a London-based independent film company, works quite well, but the company doesn’t stop there. Design agency Alphabetical extends the branding further to include the entertaining animated version below, the company’s website, packaging and business cards. Check out examples of each here. Via...

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Q&A with Sunny Bonnell and Ashleigh Hansberger

Sunny Bonnell and Ashleigh Hansberger are co-founders at Motto, an award-winning comprehensive branding firm. Motto helps visionary entrepreneurs and companies build inspiring purpose driven brands using their most powerful asset: their purpose. Sunny and Ashleigh are notorious for their unorthodox leadership style, inspiring point of view, and purpose-driven positioning approach. Their branding and professional...