Connecting with Archetypes

Consumers connect with archetypes. Consciously or unconsciously they attach a persona to people, places and things. If you are an expert brander, you know that, left to one’s own devices, your brand could end up speaking to consumers in a language that hurts sales, lead generation and consumer attitudes toward your product, service or company.


Image of the Day, May 3, 2013

Bright colors and playful typography help to meet Design Ranch’s challenge of using branding to change a dentist’s office into a fun destination. Via the Design Ranch blog.


Image of the Day, April 23, 2013

Paste Magazine lists hosts a comprehensive gallery of coffee packaging design, including this entry for Verve Coffee Roasters by Chen Design Associates. See more here.  


Image of the Day, April 19, 2013

Embossed business cards are just one of the impressive details in the identity package for this art photographer. See more from this project by INK Studio here.


WNBA’s Slam Dunk Logo

Its a New Ballgame. OCD, Original Champions of Design, in New York (Bobby Martin jr. and Jennifer Kinon) have created a fresh new identity for the WNBA. They’ve retained some of the old WNBA flavor but altered the fundamental look …

My Tech Start-Up Idea

A couple months ago a magazine I contributed to asked me a series of questions. One question asked, “If you were to create your own tech start-up, what would it be?” Co-authored with my favorite branding guru, Brian Collins.

Body Hacking and other True Stories

Rogers research group out of the University of Illinois at Urbana-Champaign, which also has a respected Art & Design school, just announced the first electronic tattoo that, which when printed onto the skin, can measure “skin hydration and temperature, and …