Studio MPLS recently updated their website with new work, including this comprehensive rebrand for the country of Belize. Via Design Work Life.
Color palette and typography sell this strong identity package for high-end boutique Cocolobo by Anagrama, a branding firm based in Mexico. See more of their work with the brand here.
Alena Akhmadullina worked with the Cocoon Group to create the vibrant, limited edition Absolut bottle. See more detailed photos from the project here. Via Creative Roots.
Design agency Mucho used a muted color palette and geometric shapes for their branding of cosmetics company Fisix in a way that appeals to both men and women. Via BP&O.
Striking business card as part of an identity design for fashion label Solis by Richard Baird. Check out more here. Via Design Work Life.
Consumers connect with archetypes. Consciously or unconsciously they attach a persona to people, places and things. If you are an expert brander, you know that, left to one’s own devices, your brand could end up speaking to consumers in a language that hurts sales, lead generation and consumer attitudes toward your product, service or company.