branding

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Image of the Day, 11/21/13: 50th Birthday Invite

The Print Celebrates Design Competition 2013 is the first ever Print competition focused on all things festive! Join the party and submit your 2013 designs today! Carla Cobas uses strong, simple design and clever illustration in this collection of invitations and a guest book for a 50th birthday party. Check out more here. Via...

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To Abstract Or Not Abstract?

Sagi Haviv explores his firm's past in pioneering the abstract logo and discusses whether or not to implement abstract concepts. To illustrate his point, he takes you behind the scenes of bold identity projects, such as Conservation International (shown above).

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Revolution Foods Takes on Lunchables with Tasty Packaging Design

A positive news story about graphic design? Was I dreaming? From the 1976 NBC ‘N’ fiasco to the recent brouhaha over the redesigned Yahoo logo, I’m used to seeing stories in the press that divulge how much companies pay for brand updates that are seen as nonfunctional, dumb, and/or despised by the public. On...

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Brand Identity Examples: Paul Rand Sketches NeXT

It's odd to think that one of the greatest graphic designers would advocate the need to explain his work, but that's one of the tenets that Paul Rand advocated as part of the process and one that he felt was perhaps the most difficult for designers.

KISSMetrics infographic as seen in http://www.fastcompany.com/3009317/why-is-facebook-blue-the-science-behind-colors-in-marketing

The Science, Business and Voodoo of Color in Marketing

Color persuades—this we know for sure. So studying color in marketing, the ultimate persuasion business, seems ripe for fascinating insights. Here’s a dive into some of the latest research on the topic. I can’t think of a longer-lasting, higher-stakes design decision than choosing your logo design and palette, so colors of major web brands...