branding

Brand Strategy Development

4 Key Benefits to Branding

Designers possess unique ways of thinking, and they have unique problem solving skills that are decidedly different than their more linear, analytical coworkers. This thinking style—sometimes referred to as "design thinking"—includes processes that consider business and audience needs, and allows for iteration and rapid development. Roger Martin, Dean of the Rotman School of Business,...

10 Brand-Centric Website Designs

Great website design entails more than a uploading a vibrant layout, inserting dynamic features and typing in code. The most effective and admired website designs stem from forward thinking about brand strategy, color theory, copywriting, determining a target audience and devising a social media marketing plan. Website Designs that Beautifully Bolster Brand Recognition: View the...

10 Inspiring Advertising Designs

Advertising designs showcase graphic design’s power. The ability to encourage people to buy a product, attend an event, or to change a previously-held perception through one graphic design creation is simply astounding. Creating great advertisement copy involves interdisciplinary approaches in both visual and verbal communication—branding, typography, images, contrast, unity and hierarchy intertwined to deliver a...