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Image of the Day, June 5, 2013

Color palette and typography sell this strong identity package for high-end boutique Cocolobo by Anagrama, a branding firm based in Mexico. See more of their work with the brand here.

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You Decide: Whitney’s “Responsive” Logo

Now the museum is taking some heat over a newly unveiled logo referred to as “the responsive W,” design by Dutch graphics studio Experimental Jetset. Sure a logo can be responsive, but what does that do to its branding?

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Image of the Day, June 3, 2013

Amusing and abstract line art illustrations adorn these bottles for an Icelandic microbrew and also set the tone for the brand’s identity, developed by Þorleifur Gunnar Gíslason, Hlynur Ingólfsson and Geir Olafsson. Check out more here. Via Looks Like Good …

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Image of the Day, May 29, 2013

Alena Akhmadullina worked with the Cocoon Group to create the vibrant, limited edition Absolut bottle. See more detailed photos from the project here. Via Creative Roots.

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Image of the Day, May 23, 2013

Design agency Mucho used a muted color palette and geometric shapes for their branding of cosmetics company Fisix in a way that appeals to both men and women. Via BP&O.

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Connecting with Archetypes

Consumers connect with archetypes. Consciously or unconsciously they attach a persona to people, places and things. If you are an expert brander, you know that, left to one’s own devices, your brand could end up speaking to consumers in a language that hurts sales, lead generation and consumer attitudes toward your product, service or company.

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Image of the Day, May 3, 2013

Bright colors and playful typography help to meet Design Ranch’s challenge of using branding to change a dentist’s office into a fun destination. Via the Design Ranch blog.