In this excerpt from his online course, Dave Holston explains the 6 phases of a good brand building strategy.
Michael Dooley discusses the work of Dorothy and Otis Shepard, two pioneers of American Modernist design.
Michael Dooley talks with Mike Salisbury, the art director behind the iconic album cover that distinguished the King of Pop from the rest of the Jackson 5.
Sagi Haviv, partner at Chermayeff & Geismar & Haviv, reveals how the firm delicately handles branding that results from a corporate merger or partnership.
Hard work, family, outdoors, learning—what does your brand represent? Each branding campaign or identity system has a distinct voice or emotion to it.
Here, Steven Heller takes a different approach to thinking about ISIS by looking at how they use "cunning propaganda and skillful branding."
San Fran design firm Hub Strategy on their specialized business strategy and how they produce award-winning, fully realized brand identity for clients from print to digital media.
Props to Hani Douaji for his clever packaging solution for Trident X-tra Care gum. While it might be easy to make the leap that the rows of hard-shelled gum look like teeth, the execution of the illustrations and logo placement here are expert. The detail of adding a pink tint to the foil interior...
Interested in branding? Download HOW’s Ultimate Brand Strategy Guide for free here. Conference presenters Marcia Hoeck and Ed Roach joined us for a live chat at HOW Design Live Online on June 10, sharing their insights on brand strategy. As brand strategy veterans and experts, Marcia and Ed work as a team, teaching...
Michael Bierut and his team at Pentagram took on the new identity for giant publishing merger between Penguin and Random House. The new company identity, Penguin Random House, brilliantly simplifies the Penguin and Random House brands into one dynamic and versatile wordmark. The orange bars nod to Penguin’s long iconic color identity and can...