branding

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Brand Identity Examples: Paul Rand Sketches NeXT

It's odd to think that one of the greatest graphic designers would advocate the need to explain his work, but that's one of the tenets that Paul Rand advocated as part of the process and one that he felt was perhaps the most difficult for designers.

KISSMetrics infographic as seen in http://www.fastcompany.com/3009317/why-is-facebook-blue-the-science-behind-colors-in-marketing

The Science, Business and Voodoo of Color in Marketing

Color persuades—this we know for sure. So studying color in marketing, the ultimate persuasion business, seems ripe for fascinating insights. Here’s a dive into some of the latest research on the topic. I can’t think of a longer-lasting, higher-stakes design decision than choosing your logo design and palette, so colors of major web brands...

Print October 2013

Print’s October 2013 Issue

Behind every graphic design is the heart and soul of a great story. In this issue of Print Magazine, we look at storytelling from every angle, from an authentic narrative that sets a brand apart to interactive storytelling that brings the reader in and engages them like no other story could, we even share...

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Image of the Day, July 11, 2013

Packaging and brand identity for Stoats, a Scottish oats company by Robot Food. Check out more examples and a review of the direction on BP&O.

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Words to Live By

HOW Design Live created so much buzz on social media before, during and after the show that the creators of this year's event have cultivated 23 of the most insightful sessions and will be providing access to them online at HOW Design University

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Judging a Book by Its Cover

Saul Bass designed numerous book covers including Henri's Walk to Paris, a Bass1children's book about a young French boy who wants to visit the city.

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Image of the Day, June 5, 2013

Color palette and typography sell this strong identity package for high-end boutique Cocolobo by Anagrama, a branding firm based in Mexico. See more of their work with the brand here.

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You Decide: Whitney’s “Responsive” Logo

Now the museum is taking some heat over a newly unveiled logo referred to as "the responsive W," design by Dutch graphics studio Experimental Jetset. Sure a logo can be responsive, but what does that do to its branding?