It’s odd to think that one of the greatest graphic designers would advocate the need to explain his work, but that’s one of the tenets that Paul Rand advocated as part of the process and one that he felt was perhaps the most difficult for designers.
In this Imprint series, Sagi Haviv discusses principles of identity design as they manifest in trademarks created by his firm, Chermayeff & Geismar & Haviv. This article looks at major global organizations, all of which have women as their focus, and how feminine energy is channeled into their identities.
Packaging and brand identity for Stoats, a Scottish oats company by Robot Food. Check out more examples and a review of the direction on BP&O.
Studio MPLS recently updated their website with new work, including this comprehensive rebrand for the country of Belize. Via Design Work Life.
Color palette and typography sell this strong identity package for high-end boutique Cocolobo by Anagrama, a branding firm based in Mexico. See more of their work with the brand here.