Consumers connect with archetypes. Consciously or unconsciously they attach a persona to people, places and things. If you are an expert brander, you know that, left to one’s own devices, your brand could end up speaking to consumers in a language that hurts sales, lead generation and consumer attitudes toward your product, service or company.
Bright colors and playful typography help to meet Design Ranch’s challenge of using branding to change a dentist’s office into a fun destination. Via the Design Ranch blog.
Paste Magazine lists hosts a comprehensive gallery of coffee packaging design, including this entry for Verve Coffee Roasters by Chen Design Associates. See more here.
Embossed business cards are just one of the impressive details in the identity package for this art photographer. See more from this project by INK Studio here.
A couple months ago a magazine I contributed to asked me a series of questions. One question asked, “If you were to create your own tech start-up, what would it be?” Co-authored with my favorite branding guru, Brian Collins.