Here, for your moment of eye candy Zen, is Sagmeister & Walsh's latest project—a massive campaign launch for Frooti, one of India's largest mango juice brands.
Designers possess unique ways of thinking, and they have unique problem solving skills that are decidedly different than their more linear, analytical coworkers. This thinking style—sometimes referred to as "design thinking"—includes processes that consider business and audience needs, and allows for iteration and rapid development. Roger Martin, Dean of the Rotman School of Business,...
Great website design entails more than a uploading a vibrant layout, inserting dynamic features and typing in code. The most effective and admired website designs stem from forward thinking about brand strategy, color theory, copywriting, determining a target audience and devising a social media marketing plan. Website Designs that Beautifully Bolster Brand Recognition: View the...
Advertising designs showcase graphic design’s power. The ability to encourage people to buy a product, attend an event, or to change a previously-held perception through one graphic design creation is simply astounding. Creating great advertisement copy involves interdisciplinary approaches in both visual and verbal communication—branding, typography, images, contrast, unity and hierarchy intertwined to deliver a...
In this excerpt from his online course, Dave Holston explains the 6 phases of a good brand building strategy.
Michael Dooley discusses the work of Dorothy and Otis Shepard, two pioneers of American Modernist design.
Michael Dooley talks with Mike Salisbury, the art director behind the iconic album cover that distinguished the King of Pop from the rest of the Jackson 5.
Sagi Haviv, partner at Chermayeff & Geismar & Haviv, reveals how the firm delicately handles branding that results from a corporate merger or partnership.
Hard work, family, outdoors, learning—what does your brand represent? Each branding campaign or identity system has a distinct voice or emotion to it.
Here, Steven Heller takes a different approach to thinking about ISIS by looking at how they use "cunning propaganda and skillful branding."