4 Strategic Customized Fonts and Typefaces

When approaching the ideation process for brand identity and logo design, one of the most crucial considerations is the typeface selection. What will be of the best use — serif, sans serif, decorative or script? A typeface infuses your design with emotion and meaning, defining your brand’s identity in every medium, from packaging and editorial...

Today's Obsession: The "The" Project

Monsieur Robb Ogle of Ontario (that’s near downtown Canada, for the Americans) gives us a novel little thing, The “The” Project. This is pretty much what you’d expect—a gallery made up of the word “the,” lettered variously. All pre-digital, too!