chermayeff & Geismar & Haviv


Reading is My Bag

Steven Heller looks at Chermayeff & Geismar & Haviv's beautiful new illustrated Barnes & Noble bags.


When to Wordmark?

Sagi Haviv explores the benefits and drawbacks to choosing a wordmark over a symbol in identity design.


To Abstract Or Not Abstract?

Sagi Haviv explores his firm's past in pioneering the abstract logo and discusses whether or not to implement abstract concepts. To illustrate his point, he takes you behind the scenes of bold identity projects, such as Conservation International (shown above).