chermayeff & Geismar & Haviv

SH-print-blog-April-2015-Beko-main-image

When to Wordmark?

Sagi Haviv explores the benefits and drawbacks to choosing a wordmark over a symbol in identity design.

Featured_image_print_Nov7b

To Abstract Or Not Abstract?

Sagi Haviv explores his firm's past in pioneering the abstract logo and discusses whether or not to implement abstract concepts. To illustrate his point, he takes you behind the scenes of bold identity projects, such as Conservation International (shown above).