client relationships

DesignBiz: When to Diversify Your Client Base

No single client should account for more than 25% of a studio’s business. When it happens—and it will!—immediately draw up a list of new potential clients to call. Here’s a brief personal story that explains why. In the late 90s, I worked at a design studio that had a major telecommunications client. More than...

DesignBiz: When Should I Decline Client Work?

The failure most of us frequently face in the business of design? The failure to recognize that a client project is something you should decline. Here are common situations where working designers fail to decline an opportunity that may be a poor fit. The client thinks you want the work they’re offering, no matter...