coke

The Bottle's the Thing: The Branding Evolution of Soda Pop

My fascination with brand design started with the soda-pop realm. I’d always loved leafing through old magazines and usually paid more attention to the advertising in them than the articles. Because my father had a collection of Life magazines beginning with the first issue in 1936 and continuing through the World War II years,...

Vintage Orange Crush Soda Bottles Take a Ribbing

I grew up drinking Orange Crush and hearing my mom tell stories of how it used to come in brown bottles, supposedly to protect the flavor. But by the time I was a kid, those days were long gone, and Crush’s bottles were clear. I was also aware that Orange Crush was made in...

Today's Obsession: Liking What We're Sold

From Wired via the PopMatters Marginal Utility blog, here’s an interesting look at brand faith and affection. In an experiment to discern the difference in brain reaction between Mexican and American Coke formulae, it was shown that nobody could tell much of a difference. The Mexican formula is perceived to be a bit sweeter,...