color palette

KISSMetrics infographic as seen in http://www.fastcompany.com/3009317/why-is-facebook-blue-the-science-behind-colors-in-marketing

The Science, Business and Voodoo of Color in Marketing

Color persuades—this we know for sure. So studying color in marketing, the ultimate persuasion business, seems ripe for fascinating insights. Here’s a dive into some of the latest research on the topic. I can’t think of a longer-lasting, higher-stakes design decision than choosing your logo design and palette, so colors of major web brands...