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Seventies Style

The seventies were an eclectic time in design history on the verge of being overtaken by postmodern approaches to form and function. Letragraphix, a journal of techniques from Letraset, represents the bold type and illustrative design of the period. Explore several issues here.

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Packaging Package Design

Those vintage, so-called “vernacular” packaged food boxes, cans and labels from the ’40s and ’50s – when supermarkets were on the rise – were, in fact, designed by designers in design departments. Take a closer look at these package designs.

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Surviving Attack

This special issue of Architectural Forum from January 1942 focused on civil defense in the wake of Pearl Harbor.

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Shoes, Jam, Mosquitoes

These posters are from the period of Dutch advertising design between the wars, when Holland exhibited as vibrant an advertising culture as the rest of Europe — and obviously using many of the same graphic idioms as the rest of Europe.

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Before The Tea Party

Patriotism and revolution went hand in hand in during the late ’60s and early ’70s when the “new left” was challenging the authority of government. Even before the so-called Tea Party adopted the American Revolution’s finest slogan and flag (designed by Benjamin Franklin), members of the Students For A Democratic Society (SDS) appropriated the symbol.

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A Timeless Lost Typeface

Benedictine was designed by Joseph E. Hill in 1915 for Mergenthaler Linotype and introduced in 1917 with this stunning thread bound specimen folder. Read more about this typeface.

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Corporate Generosity

Explore the Phoenix Metal Cap Co.’s unique in-house magazine, Phoenix Flame. Its editor, who went by the name of HIG, was assisted by illustrator/designer Elmer Jacobs and was a delightful anomaly in the worlds of big business.

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Before Global Warming

Before the myth of global warming became to real to ignore, selling anti-freeze to the public was no less challenging. Here are several ads from the 1930s for this seasonal product.