Dali

Surrealism as Marketing Tool

Salvador Dali was called by the anagram Avida Dollars by his detractors. At least those who thought he sold himself and his art out to the highest bidder. I experienced his penchant for greenbacks when, as art director for Screw, I invited Dali to design an entire issue – whatever he wanted to do...

Dali's Deli

At the 1939 World’s Fair Salvador Dalí’s pavilion, Dream of Venus, was known for a façade made up of soft curves and protrusions and featured semi-clothed beauties acting out an underwater fantasy. Dream of Venus was an extraordinary achievement of the artist’s personal vision and, for fairgoers, an introduction to the often-mystifying Surrealist movement....