I have been fascinated with how designers self-identify and describe what they do both to clients and to the design community. There is something brave about stating “I am…” and brazenly filling in the rest, planting a flag, carving out a specific niche in our visual field with a new noun or adjective. So...
According to the U.S. Trademark and Patent Office in 2012 alone, there were 542,815 applications for patents with 276,788 patents granted. Since 1790, there have been 7 million patents issued total, when Samuel Hopkins was awarded the first patent for a process of making potash, an ingredient used in fertilizer. That patent was signed...
The Dieline Package Design Conference Collection cover product package design from groceries to computers and challenged the audience to find was to connect with their audience via the web or their tablet.
In this Imprint series, Sagi Haviv discusses principles of identity design as they manifest in trademarks created by his firm, Chermayeff & Geismar & Haviv. This article looks at major global organizations, all of which have women as their focus, and how feminine energy is channeled into their identities.
I love my iPad. It almost seems human to me, because it appears to anticipate my every need requiring me to do little more than think and move my finger.
The cover of Vladimir Nabokov's Lolita has sparked much intrigue. 80 renowned designers and illustrators, like Paula Scher, Jessica Hische and Matt Dorfman (shown above), interpret the cover in new ways. Take a look.
Ed Fella’s AIGA Medalist profile sums him up succinctly: He’s “one of the most influential designers of the last quarter century.” And now he’s retiring. But having been friends since I first interviewed him for Emigre back in 1993, I figure that “retire” will be more like a change of treads, appropriate for a...
How important is a logo? Does it influence the brand? As a designer, I don't need to tell you the importance of a good logo, or how it impacts the brand it represents.
With a name like Storm Elvin Thorgerson, you would have to be destined for greatness. On April 18th, the man who put album art into its own music category, lost his battle with cancer. He was 69.
I’m not all that surprised that the term I thought I just made up – Forensic Ads Analyst – is an actual job description at Facebook. I coined the phrase when I took a looked through the 1982 issue of the Regional Design Annual.