Designs for the Printed Page

Magazine Pages, Lionni-Style

To promote well-designed advertisements for Fortune magazine, in the late 1950s its art director Leo Lionni (1910–1999) devised a formidably large booklet in a slipcase to demonstrate “Fortune‘s high standards of graphic excellence” in terms of its four-color letterpress printing. The abstract forms below are either single or double pages from this book, titled...