Dr. Bill Haig

Learn Logo Design From a Master

“Most advertising creative directors produce ads . . . that are only half-credible and that lose 90 percent of viewers within the first few seconds.” That is one of a number of provocative statements made by Bill Haig in a wide-ranging interview with Steven Heller posted on Imprint last June. As Heller pointed out...

Would You Buy a Logo From This Man?

Update: In January 2013, Bill Haig will host a HOW U workshop breaking down his credibility-based logo design process. Bill Haig, Ph.D, is not a graphic designer. But he’s been in the design field for over 50 years, initially as a “design rep,” and then as CEO of his own firm. His doctorate is...