Felix Sockwell

When Designer Becomes Client

After years and numerous concepts, Ellen Shapiro - author of The Graphic Designer's Guide to Clients - finally tracks down the perfect cover for her book.

The Rejection Connection

Several years ago I worked with the marketing director of a technology startup that characterized itself as a company of quick, young, nimble problem-solvers. The marketing director told me that she had sole responsibility for design decisions (how wrong they often are about this). “These are great!” she said upon previewing our presentation boards...