font design

Blümenhaus: Side Project Turned Award-Winning Font

What really goes into a font? According to 80east Design, a design firm based in New York, a lot of color and experimentation. The firm was recognized in PRINT's 2017 Regional Design Awards for its Blümenhaus font, and creative director Trevor Messersmith says that it all comes down to play.

4 Strategic Customized Fonts and Typefaces

When approaching the ideation process for brand identity and logo design, one of the most crucial considerations is the typeface selection. What will be of the best use — serif, sans serif, decorative or script? A typeface infuses your design with emotion and meaning, defining your brand’s identity in every medium, from packaging and editorial...