Herb Lubalin

Duodenum in a Vise?

“How do you symbolize spasm?” asked David J. Herzbrun in the January – February 1958 issue of Print magazine. “A knotted rope? A clenched fist? A duodenum in a vise?” Then he noted, “It had all been done before.” So began a fascinating photo-essay that traced the development of one of Herb Lubalin’s most...

An L.A. View of Meggs's N.Y. School of Design

Everyone will approach the fifth edition of Meggs’ History of Graphic Design through their own personal filters. Steve Heller’s already done his overview of the print and digital versions. Paul Shaw may pick up his Blue Pencil to correct factual and editorial errors. Marxist and feminist critics might deal with the two Martha Stewart...

Ten (or More) Things You Didn’t Know About Herb Lubalin

1. His name was pronounced Loo-ball-in, with the accent on the loo. 2. He was color-blind and ambidextrous. 3. Although he ultimately rejected advertising in favor of graphic design, as an agency art director at Sudler & Hennessey he was a key figure in advertising in the 1960s, introducing expressive typography into print advertising....