Herb Lubalin


Been There, Lubalin’s Done That!

Herb Lubalin did not invent the idea of using a type case as a framing device for typographic illustration, but he did do it long before most others.


Typography Lessons From the Masters

Print explores the 1964 typography-focused issue art-directed by Aaron Burns, revealing pieces by Paul Rand, Herb Lubalin, Jan Tschichold and more.


Duodenum in a Vise?

“How do you symbolize spasm?” asked David J. Herzbrun in the January – February 1958 issue of Print magazine. “A knotted rope? A clenched fist? A duodenum in a vise?” Then he noted, “It had all been done before.” So began a fascinating photo-essay that traced the development of one of Herb Lubalin’s most...


Looking Back: Working with Herb Lubalin on U&lc

Herb Lubalin was not only a boss, but was a mentor and father-figure to Ellen Shapiro. She, along with Ilene Strizver and Jason Calfo, talk about working with the legendary Herb Lubalin at U&lc.

An L.A. View of Meggs's N.Y. School of Design

Everyone will approach the fifth edition of Meggs’ History of Graphic Design through their own personal filters. Steve Heller’s already done his overview of the print and digital versions. Paul Shaw may pick up his Blue Pencil to correct factual and editorial errors. Marxist and feminist critics might deal with the two Martha Stewart...

Ten (or More) Things You Didn’t Know About Herb Lubalin

1. His name was pronounced Loo-ball-in, with the accent on the loo. 2. He was color-blind and ambidextrous. 3. Although he ultimately rejected advertising in favor of graphic design, as an agency art director at Sudler & Hennessey he was a key figure in advertising in the 1960s, introducing expressive typography into print advertising....

Pornography Without Sex

Tonight begins two panels at the Great Hall of The Cooper Union on the influence of Herb Lubalin as art director, typographer, and stylist on graphic design of the sixties and afterward. Everyone who knew Lubalin’s work can refer to a favorite piece or pieces that may have influenced their practice. I have many such,...

It's October—Must Be Type Month!

I don’t think there is an official type month on the calendar, but you would not know it from the events planned for October by the Herb Lubalin Study Center of Design and Typography, all related to those little letters. Here’s a sampling: October 22, 6:30 p.m. François Rappo:  “How long should I work...

Designer for the Age of Austerity: Adrian Shaughnessy on Herb Lubalin's Life and Work

Unit Editions’ forthcoming monograph on Herb Lubalin already seems poised to be the design publishing event of the summer. Scheduled to begin shipping in August, Herb Lubalin: American Graphic Designer, 1918–81 is the first major work on Lubalin since 1985—and it is indeed a major work, with 448 pages including hundreds of examples of...