IBM

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IBM’s Classic Look Explained

Paul Rand created a few publications for IBM concerning the "use and abuse" of the logo and its many working parts. Take a look inside these documents.

Rand's Rules of the Road

Paul Rand was a stickler for the details that God is supposed to be in. As precise as he was in his own work, he was twice as precise in how others used his logos. His insistence on quality was best stated by Rand in an article in Print magazine in 1969: “Quality deals...