identity design

TypeShop (1)

What We Talk About When We Talk About Type

Ellen Shapiro reports from Abbott Miller's TypoGraphics conference session: Type often has a story to tell—it becomes part of the context, style, strategy, or truth of a client's message.

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Start Up Right

Most design firms shy away from creating identities for start-ups. Find out why Chermayeff & Geismar & Haviv takes great pride in this type of client work. Plus, meet three entrepreneurs behind such ventures.