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Start Up Right

Most design firms shy away from creating identities for start-ups. Find out why Chermayeff & Geismar & Haviv takes great pride in this type of client work. Plus, meet three entrepreneurs behind such ventures.

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Image of the Day: 10/18/2013: Chocolate packaging

Alex Register created the identity and this sophisticated packaging for the Yonder & Co. Chocolate Shop. The look establishes a specialized handmade quality to the product and the primary color scheme allows one to easy distinguish the varieties. You can …