Most design firms shy away from creating identities for start-ups. Find out why Chermayeff & Geismar & Haviv takes great pride in this type of client work. Plus, meet three entrepreneurs behind such ventures.
Michael Bierut and his team at Pentagram took on the new identity for giant publishing merger between Penguin and Random House. The new company identity, Penguin Random House, brilliantly simplifies the Penguin and Random House brands into one dynamic and versatile wordmark. The orange bars nod to Penguin’s long iconic color identity and can...
Design agency powerhouse Cinco reveals a stunning UX app design for the Belkin Thunderstorm—where the user has all the control.
Identity designer, logo design expert and HOW Design Conference speaker Bill Gardner is a collector of sorts, and he's inspired by designs and objects that have a story to tell.
As would be expected, a striking identity solution for Function Engineering from Sagmeister & Walsh, in collaboration with designer Wade Jeffree and animator Joel Voelker. The black and white logo uses transparency to create hinges and this method carries over into a typeface, additional icons and patterns used on the back of business cards...
How well-designed is your own brand? Do you give it the same attention you give your client work? Author/speaker/designer Robin Landa has advice on designing your brand.
Noted identity designer Sagi Haviv recalls Laurie Anderson's advice, "Don't wait to be asked," as the most influential in his career. Read more about his inspiration.
A client with layers of approval. A high-profile design project with a lot of business at stake. An audience that will turn a keen eye on your work. The Dieline's Andrew Gibbs talks about designing the identity for the country's biggest design conference.
Alex Register created the identity and this sophisticated packaging for the Yonder & Co. Chocolate Shop. The look establishes a specialized handmade quality to the product and the primary color scheme allows one to easy distinguish the varieties. You can check out more pictures here. Via The Dieline.
Whatever the fate of the printed page, letterheads (actual or virtual) will never disappear. What's more, they will always change -- maybe not as radically as these 1931 examples of before and after, but typographic styles will denote changes in attitudes and technologies.