identity design

Start Up Right

Most design firms shy away from creating identities for start-ups. Find out why Chermayeff & Geismar & Haviv takes great pride in this type of client work. Plus, meet three entrepreneurs behind such ventures.

Image of the Day: 10/18/2013: Chocolate packaging

Alex Register created the identity and this sophisticated packaging for the Yonder & Co. Chocolate Shop. The look establishes a specialized handmade quality to the product and the primary color scheme allows one to easy distinguish the varieties. You can check out more pictures here. Via The Dieline.

Letterheads: Then and Then

Whatever the fate of the printed page, letterheads (actual or virtual) will never disappear. What's more, they will always change -- maybe not as radically as these 1931 examples of before and after, but typographic styles will denote changes in attitudes and technologies.