When dealing with a legacy identity, even the most incremental change can have a dramatic impact and should be heavily considered. See real-world examples of how design firm Chermayeff & Geismar & Haviv has strategically evolved top brands — both subtly and boldly — including one that had a famous mark designed by Saul Bass.
Toronto-based designer Ben Johnston created this well-defined identity for photographer Dylan Culhane using a strong color palette and embossed and stamping effects. Via Looks Like Good Design.
After Hurricane Sandy, many New York City beaches were devastated by storm damage. Pentagram, through a large signage and environmental graphics campaign, have aided the effort in revitalizing these beaches in time for summer. Via Co.Design.
Pearlfisher tapped artist Andrew Lyons to create attractive illustrations (like the dove below) to help redefine vitamin supplement packaging. Via Creative Review.
This ambitious large-scale branding campaign for a project called idBrooklyn is looking to kickstarter for funding. Check out more here. Via Creative Roots.