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18-3838-Ultra-Violet Pantone Color of the Year 2018

Pantone’s Color of the Year Goes Ultra Violet

Bang the drums and sound the trumpets! Pantone’s 2018 Color of the Year is officially live today, and it’s Pantone 18-3838 Ultra Violet. A blue-shifted purple, Pantone describes the color as “provocative and thoughtful,” noting it “communicates originality, ingenuity, and visionary thinking that points us towards the future.” Colors-of-the-year announcements interest me intensely, as...