In 1905 the first modern advertising poster was created: bold eye-catching lettering with flat colors; simplified shapes and objects and the composition focused on a central object. The Plakatstil was born. Lucian Bernhard, Ludwig Hohlwein, Julius Klinger: these were the three plakateers who revolutionized the approach to advertising and left a heritage of ideas...
The Wolfsonian Museum in Miami Beach just opened an important new exhibit on the Austrian poster maestro Julius Klinger.
Steven Heller talks with Karen Etingin about Julius Klinger.
The Wolfsonian has an exciting new exhibition coming up: "Julius Klinger: Posters for a Modern Age."