Leo Burnett

Slims02_1968

Mad Men’s Peggy and the Truth About Cigarette Branding

Mad Men is hooked on cigarettes. And it just can’t stop. In the first scene of 2007’s pilot–set in 1960 and titled “Smoke Gets in Your Eyes”–Don Draper talks with a waiter about Old Gold vs. Luckies. He shortly learns that they’re all poisonous. The theme continues, wafting through Don’s controversial “Why I’m quitting...

Print in Motion Winner: Voices for Freedom

Entry Name: Voices for Freedom Design Firm / Agency: Leo Burnett Iberia / Captive Production Company: Captive Project description Leo Burnett‘s campaign for Amnesty International addresses the silencing of civil activists worldwide. The script was influenced strongly by Bhuddist and Tibetan proverbs which significantly inform the beliefs of the Tibetan people. The narrative involves...