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Designers Who Played With Colored Paper

Flip through any graphic arts trade magazine or design journal and it’s impossible to miss the heavy paper insert ads for variously colored papers. Many of them over the decades have been opportunities for designer-artists to spread and flap their creative wings. Here are two by mid-century modernists Leo Lionni and George Guisti from the 1950s that couldn’t help but be attention grabbers.

Magazine Pages, Lionni-Style

To promote well-designed advertisements for Fortune magazine, in the late 1950s its art director Leo Lionni (1910–1999) devised a formidably large booklet in a slipcase to demonstrate “Fortune‘s high standards of graphic excellence” in terms of its four-color letterpress printing. …

When Fortune Reigned on Wall Street

Before the Occupy Movement picked its fight with Wall Street, Wall Street picked a fight with the old-school Tycoons. At least Fortune magazine did. That’s the magazine of big business that was launched in 1930, founded by Henry Luce chief …