letterforms

fontsandtypefaces

4 Strategic Customized Fonts and Typefaces

When approaching the ideation process for brand identity and logo design, one of the most crucial considerations is the typeface selection. What will be of the best use — serif, sans serif, decorative or script? A typeface infuses your design with emotion and meaning, defining your brand’s identity in every medium, from packaging and editorial...

Making an Ampersand

The 2012 Legacy of Letters tour and workshop, led by myself and Alta Price, took place in northern Italy this past July. As in previous years, it was an opportunity for calligraphers, letter cutters, typographers, and anyone else passionate about letterforms to study the history of the Roman alphabet in the place of its...

Today's Obsession: David A. Smith

If you’ve got fifteen minutes to spare today over lunch, watch this video. It’s fascinating. This is a short film looking at the work of one David A. Smith, one of a handful of expert craftsmen who designs, cuts, etches, sandblasts, and gilds glass signage. His typography is breathtaking; effortless swashed (mostly) Tuscan and...