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Save 68% on the Strategic Logo Design Ultimate Collection

As any good designer knows, a strategic logo design forms the nucleus of a brand’s identity. As such, it requires substantial research and careful consideration to craft a meaningful logo design that exemplifies a brand’s mission and purpose. The Strategic …

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Q&A with Sunny Bonnell and Ashleigh Hansberger

Sunny Bonnell and Ashleigh Hansberger are co-founders at Motto, an award-winning comprehensive branding firm. Motto helps visionary entrepreneurs and companies build inspiring purpose driven brands using their most powerful asset: their purpose. Sunny and Ashleigh are notorious for their unorthodox …

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Weekend Heller: Noma Bar’s Cuts, Dubai’s Sun

Cut the Conflict at the Rook & Raven Gallery in London will exhibit Noma Bar’s distinctive mixture of ‘double-take’ imagery and biting social commentary to a new level, by collecting different materials from countries in conflict and exposing their current political and social situation.

KISSMetrics infographic as seen in http://www.fastcompany.com/3009317/why-is-facebook-blue-the-science-behind-colors-in-marketing

The Science, Business and Voodoo of Color in Marketing

Color persuades—this we know for sure. So studying color in marketing, the ultimate persuasion business, seems ripe for fascinating insights. Here’s a dive into some of the latest research on the topic. I can’t think of a longer-lasting, higher-stakes design …

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You Decide: Whitney’s “Responsive” Logo

Now the museum is taking some heat over a newly unveiled logo referred to as “the responsive W,” design by Dutch graphics studio Experimental Jetset. Sure a logo can be responsive, but what does that do to its branding?