When to Wordmark?

Sagi Haviv explores the benefits and drawbacks to choosing a wordmark over a symbol in identity design.


Start Up Right

Most design firms shy away from creating identities for start-ups. Find out why Chermayeff & Geismar & Haviv takes great pride in this type of client work. Plus, meet three entrepreneurs behind such ventures.


02/21/2014: Animated logo and branding

As a logo, this simple and effective mark for Giant Owl Productions, a London-based independent film company, works quite well, but the company doesn’t stop there. Design agency Alphabetical extends the branding further to include the entertaining animated version below, the company’s website, packaging and business cards. Check out examples of each here. Via...