No Limit On Sketches For The Limited

Paul Rand said he would only show the client one logo idea. Although he always had a few up his sleeve. In fact, he admitted that he often did sketches whether he got the job or not. In 1988 he worked on a word mark for The Limited and logo for TLC Group, a...

Start Up Right

Most design firms shy away from creating identities for start-ups. Find out why Chermayeff & Geismar & Haviv takes great pride in this type of client work. Plus, meet three entrepreneurs behind such ventures.

02/21/2014: Animated logo and branding

As a logo, this simple and effective mark for Giant Owl Productions, a London-based independent film company, works quite well, but the company doesn’t stop there. Design agency Alphabetical extends the branding further to include the entertaining animated version below, the company’s website, packaging and business cards. Check out examples of each here. Via...