Louis Silverstein

Promoting the Times Is Timely

Even before The New York Times newspaper was graphically designed to enter the 20th century, its promotion department created memorable graphic design that underscored the greatness of the institution and won the hearts and minds of New Yorkers (like me). Opening on Wednesday Sept 5 at the Times Building, a mini-exhibition produced by the...

Louis Silverstein, Godfather of Modern Newspaper Design

Louis Silverstein died yesterday at 92. I thought he’d live forever. Truth is, his generation of design pioneers – and godfathers – is passing. He was the Corporate Art Director and Design Director (later the first Assistant Managing Editor for Design) of The New York Times. He revolutionized newspaper design. He introduced white space...